An art historian who builds things.

Strategy, communication, marketing, design, photography and AI, for museums, brands and my own products.

70M

people reached a year

Rijksmuseum2023–2025Content strategy
A black T-shirt on a concrete floor with a row of river stones on it
AVEC AVEC STORENowObjects, image, commerce
A chrome structure against a blue sky
AVEC AVEC2023–nowCreative bureau
AINowFilm and tools

10

days of design across the city

Design Biennale Rotterdam2025Digital content
A section of wall on a transport base inside the Fenix building
Fenix2025–nowOpening strategy
A tall wooden speaker in an empty white gallery
alignNowProduct, sound, space
The Getij audio plugin interface in olive
Align InstrumentsNowAudio software
A white opalescent glass cup and saucer on black
PhotographyOngoingObjects and architecture

Depot

Opening campaign

Museum Boijmans Van Beuningen2021–2023Social strategy