Lars Minnes

Freelance Digital Content Manager Fenix, Rotterdam

Led the full digital opening strategy of a new museum about migration, across social, campaigns and PR.

Co-founder AVEC AVEC and AVEC AVEC STORE

Creative bureau for digital marketing, content, social strategy, branding and in-house production, and a store for curated objects. Clients include Dezeen, Victorinox, Vogue, ELLE Decoration, Harper’s Bazaar, Design Biennale Rotterdam and Loop Biotech.

Founder align and Align Instruments

A meditation app, a listening room and a line of audio plugins, designed and developed with AI.

Senior Digital Content Manager Rijksmuseum, Amsterdam

Led a team of 10 creatives and a pool of freelancers. Built a content strategy modelled on a mycelium network, reaching nearly 70 million people a year with 7 percent engagement.

Social Media Manager Museum Boijmans Van Beuningen, Rotterdam

Content and social strategy during the renovation, including the award-winning campaign for the opening of the Depot.

MA Contemporary Art in a Global Perspective Leiden University

Thesis: Listening Space, a study on using transmission ecologies to visualize the invisible.

BA Art History Leiden University

Thesis: Disruptive experiences, the spatial and political conflict of Cyprien Gaillard’s Nightlife.

Communication and Multimedia Design, propaedeutic Rotterdam University of Applied Sciences

Concept development, interaction design, visual design.

Dutch, native. English, fluent.

Rowed at national level for two years, then coached crews.