Fenix
The full digital opening of a new museum about migration in Rotterdam, built before the doors opened.
- Scope
- Social, campaigns, newsletters and PR
- Channels
- Instagram, LinkedIn, TikTok, email
With the directors, curators, artists and architects I turned the vision of Fenix into stories people follow, so the museum was a cultural landmark before it had visitors.
The strategy started from zero: tone, channels, formats and a community around the mission and the architecture.
